community campaign
JoyRx | Children's Cancer Association
OVERVIEW
JoyRx has several events and campaigns each year to support their programming. One that our team had a alot of fun with is our Winter Car Giveaway with a local car dealership, Dick Hannah Dealerships. We wanted to engage with annual donors in a new and fresh way, so we gave the campaign some personality... literally!
CHALLENGE
The nature of this campaign is a raffle, and Meta has strict guidelines on what you can link to. Our team needed to think outside the box on how to communicate this campaign using social ads and attract new donors to this annual giveaway.
SOCIAL MEDIA
+ NEW IDEAS
We needed to use social ads to get new donors, but needed a work-around for linking directly to a raffle. Our team came up with the idea of making each one of the cars you could win into a personality. "Joy" was personified into 9 different types of drivers and a personality quiz was created
POSTCARD MAILER
The postcard is an important tool for the older and returning customers. For this piece, we focused on the mission and a quick way to enter instead of the personality quiz.
digital marketing
